MAM
VML Qais wins digital duties of HealthFore
MUMBAI: The Indian arm of VML, VML Qais, has won all the digital duties for Religare Technologies’ Healthcare IT service offering – HealthFore.
The agency will be responsible for developing the digital roadmap of all the B2B services of the HealthFore brand – including website builds, social media and SEO.
Covering the entire gamut of healthcare operations for providers on all levels, HealthFore provides robust, scalable and efficient IT platforms across a wide spectrum of care delivery including a unique mHealth service where patients can talk to medical practitioners on their Airtel mobile phones.
VML Qais CEO Tripti Lochan said, “We are extremely excited to be working with HealthFore on this unique and dynamic service offering. Healthcare in India is growing exponentially, and we are proud to have been chosen as the agency that will partner HealthFore in their growing thrust towards bettering healthcare services in the country.”
“We are delighted to be working with VML Qais as we grow and expand the healthcare market in India. As we move forward, digital will play an increasingly key role is helping us reach out to the right audience and educate users on our various products. We found VML Qais to be the right partner, in both capability and spirit, to take us where we want to go,” said Healthfore CEO Pankaj Vaish, CEO.
VML Qais’ portfolio of clients in India includes Mahindra & Mahindra, ICICI Bank, Revlon India, Tata Motors and Mahindra 2 Wheeler.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
