Applications
ZeeQ comes on Ditto TV platform to offer content online
NEW DELHI: ZeeQ has tied up with OTT service provider Ditto TV to offer content on demand to online viewers.
The tie up will enable young viewers to enjoy ZeeQ’s content on internet enabled devices on the go. The addition of ZeeQ to Ditto TV’s bouquet will bolster Ditto’s range of infotainment channels and the first channel, especially for students.
ZeeQ business head Subhadarshi Tripathy said, “At ZeeQ we aim to prepare students for the 21st century. Technology is driving how students learn today and as India’s pioneer edutainment channel, this collaboration helps us to be accessible on yet another platform where our audience is connected.”
Through Ditto TV, now ZeeQ is available on leading application stores viz. Google Play (Android), iTunes and BlackBerry Application World. For Windows and MAC PCs, Ditto TV is available for direct download from www.dittotv.com. For Windows 8, the same can be downloaded from Microsoft Store.
Ditto TV is the latest offering from Zee New Media, the digital arm of Zee Entertainment Enterprises Ltd. So far, Ditto TV has partnered for content with Zee, Viacom18, Reliance Broadcast Network (RBNL) and TV Today Network.
With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering a seamless video viewing experience on a range of Internet-enabled devices. Along with India, Ditto TV is available in over 251 countries and prominently in the global markets of US, UK, UAE, New Zealand and Australia. Ditto TV currently hosts a total of 57 channels.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
