MAM
MagicBricks launches second TV commercial
MUMBAI: MagicBricks.com has launched its second television commercial focused on the “money-minded investment-driven” audience segment.
The commercial is based on a new angle that property investments can make one rich and thereby indifferent to inflation.
The brand promise from the second TVC is MagicBricks.com. Through its features, MagicBricks.com can help one find the right house and make the right investment. The TV commercial will make an immediate connect given that it is based on a very topical issue of inflation, the company said.
This commercial once again features the mascot of MagicBricks.com – Rajan who is seen responding “Badhta hai to badhia hai” (good if it rises) in a set of scenes that depict him completely unruffled by the impending inflation scenario – much to the amazement of others.
MagicBricks.com business head Sudhir Pai said, “The 1st commercial – “Options” – will continue to remain our lead commercial and will continue to run across all channels. Several consumer studies has told us that the second commercial on inflation will be much appreciated by the “investment-minded” property buyer segment of our target consumers…this segment of users has loved the new commercial. This is a very important segment for Magicbricks. In line with their media consumption, you will therefore see a heavier tilt of this commercial on the News and Business channels.”
The TV commercials are running in full rotations on over 35 channels covering six languages – thereby making a substantial impact. The list of channels include Times Now, ET Now, Movies Now, Sony Entertainment, Sab TV, Zee Cinema, Zee Classic, Zee Action, Zee Premier, Movies OK, Aaj Tak, Tez, NDTV India, Zee News, News 24, NDTV 24×7, Headlines Today, Zee Business, National Geographic, History TV18, Sun TV, KTV, Gemini and Udaya Movies.
Radio was launched with teasers and is being followed by a revealer and a heavy burst of radio communication – covering RJ Jocktalk, content integration and spots. This airplay is heavy on Radio Mirchi during weekdays.
Print and display ads were initially designed with the aim to build Rajan as a mascot and “options” as a positioning plank for MagicBricks.com; the current phase of ads are taking this thought ahead and show MagicBricks.com as being able to provide maximum options for different property needs of buyers – for different types of property, for different localities within a city and for buyers who search homes based on distances to key facilities.
According to the company, the online promotion activity for the campaign has covered all major portals and websites – having even “road blocked” entire sections on high traffic websites of relevance such as Yahoo! Finance, EconomicTimes.com, TimesofIndia.com, NavBharatTimes.com and Yahoo!Mail.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
