iWorld
ZEE5 Global launches ‘Refer And Earn’ program
Mumbai: Get ready to elevate your entertainment game as streaming platform ZEE5 Global launches a unique ‘Refer and Earn’ program, an unmissable opportunity for consumers in India and the US.
All you have to do is refer your friends and family in the United States to sign up for ZEE5 Global. When they successfully subscribe to ZEE5 Global, both of you not only dive into an expansive library of premium content featuring unmissable blockbusters such as Sam Bahadur, Tejas, Ghoomer, Gadar 2, Koose Munisamy Veerappan and ZEE5 Originals like Kadak Singh, Mrs. Undercover, Duranga 2, Tarla, Abar Proloy, etc. but you also bag some amazing gifts!
While your friend in the US gets a 50 per cent discount on the monthly subscription fee, you get a gift voucher worth Rs 500! It’s a win-win situation where every referral unlocks a treasure trove of entertainment and rewards you generously.
ZEE5 Global chief business officer Archana Anand said, “The Refer and Earn program is more than a simple referral initiative; it represents a unique opportunity to explore, connect, and share the richness of South Asian entertainment through our unparalleled content library on ZEE5 Global. What sets this program apart is its dual benefit as both the referrer and the referral gain from joining. This unique initiative makes it even easier for subscribers across India to share their favourite content with their family and friends in the US and get rewarded for it. The participation we’re already seeing underscores the exceptional value of the program, and we’re looking forward to its enormous success.”
Participation is a breeze:
- Go to ZEE5.com/Referral or simply click on the dedicated ‘Refer and Earn’ tab on the ZEE5.com homepage.
- Generate a unique referral link to share with friends and family in the United States, inviting them to join the ZEE5 Global community.
- Sit back and wait for your free Rs. 500 voucher!
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
