MAM
Nestle consolidates digital biz with Maxus Digital
MUMBAI: Nestle India has consolidated its digital and social media Duties with GroupM’s Maxus Digital.
The FMCG major has been successfully executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi, Milkmaid amongst others are some of the largest Facebook Communities in their respective businesses. These digital assets of Nestle India that were being managed by multiple agencies have now been consolidated under Maxus digital.
Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘DASH’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from DASH in the Nestle Head Office.
Maxus South Asia head of digital Unny Radhakrishnan said, “We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding in diverse areas of Creative, content, technology, media and the ability to measure. DASH that has been launched by Nestle is the first of its Kind in India and we are excited about enhancing their capabilities with our own digital expertise.”
Maxus South Asia MD Ajit Varghese said” We are excited to partner Nestle India and at being able to set up the first of its kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing. “
Maxus Digital is the digital arm of Maxus and offers services in the areas of digital consulting, media, creative, technology and social. Maxus Digital’s clients include Nokia, Google, Vodafone, Titan, Hero Motocorp, Redbull, Fiat and Tata Motors.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
