Applications
Vserv.mobi to help US app developers monetise in emerging markets
MUMBAI: Vserv.mobi, a global mobile Ad network for app developers, publishers, advertisers and telecom providers, has announced the appointment of Lance Johnson as VP business development, US. This appointment comes at a time when the company plans to add over 100 employees this year across the globe.
Vserv.mobi CEO, co-founder Dippak Khurana said, “Apps and games of developers based in USA are increasingly being downloaded by users in emerging markets. With Lance coming on board, developers in North America will be able to leverage Vserv‘s extensive network in emerging markets to monetize such App users effectively. We are excited to have a mobile industry veteran like Lance join our company at this critical juncture and wish him a rewarding and successful stint.”
Lance has over 10 years of experience across US, Europe and Latin America in the Mobile Ecosystem and will establish Vserv‘s presence in the Silicon Valley. He will focus on forging and strengthening strategic partnerships with developers, publishers and advertisers across the US.
He started his career at Yahoo where he held several senior level positions across Munich and London. He subsequently led the advertising business for Nokia globally and his last assignment was with MIH group where he focused on group M&A activities and building portfolio-company relationships in the US.
Vserv.mobi VP business development US Lance Johnson said, “I am excited to be a part of the Vserv.mobi team, at a stage when the company is growing rapidly and expanding globally. I look forward to engaging with the mobile ecosystem stakeholders in North America to expand their horizons and help them tap the massive opportunity in emerging markets.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
