Brands
Nine prominent brands to elevate Solskjaer’s India Tour into premium event
Mumbai: In a bid to elevate the prominence of football legend Ole Gunnar Solskjaer’s inaugural India tour which is hosted by Tilak Gaurang Shah, a dedicated Manchester United fan and the founder of Ace of Pubs, nine leading brands have joined hands to transform this unprecedented event into an exclusive and experiential spectacle.
Sharing his thoughts on partnering with numerous brands to amplify the prominence of the event, Ace of Pubs founder Tilak Gaurang Shah commented, “With Ole Gunnar Solskjaer’s historic visit on the horizon, we wanted to further increase its significance by partnering with distinguished brands and creating a high-quality experiential event. The collaboration with these brands signifies our commitment to delivering a truly immersive experience. Together with our esteemed partners, we aim to make this a historic event that fans will cherish for a lifetime.”
Taking place at ITC Gardenia, Bengaluru on 9 February, ITC Grand Central, Mumbai on 10 February and ITC Maurya, New Delhi on 11 February, the exciting three-city tour is set to seamlessly connect fans with the Norwegian football icon in a premium experiential manner, with the presence of prominent brands propelling the event’s stature.
“We are thrilled to associate with ITC Hotels which is the world’s largest chain with maximum LEED zero carbon certified hotels. Also, Club ITC which is the signature Loyalty program for ITC Hotels offers a wide range of exclusive member benefits and memorable money can’t buy experiences, so this will be a great opportunity for their members to interact with football legend Ole Gunnar Solskjær. Inspired by an endeavor to blend Responsible Luxury with the thrilling world of sports, this partnership will be the first of many engaging interactions, creating memorable moments for their members.” stated Tilak.
American Express, a globally integrated payments company, has been roped in as the official lifestyle partner to contribute its expertise and enhance the overall experience for the attendees.
American Express Banking Corp India CEO and country manager Sanjay Khanna said “We understand our Card Members well and look to create special experiences in areas they love across dining, sports, retail and entertainment. We are excited to be part of Ole Gunnar Solskjaer’s maiden tour to India by collaborating with Ace of Pubs to give a memorable experience to football fans in India. We know when our Card Members attend one of these events, they tend to be more engaged with our brand.”
The event will be curated by Zomato Live, with tickets exclusively available on the Zomato app which will provide a convenient and hassle-free way for fans to secure their spot at this historic event.
Zomato Live CEO Zeenah Vilcassim said, “We are thrilled to bring the Manchester United Legend, Ole Gunnar Solskjaer’s tour to India. This landmark event is poised to captivate football enthusiasts nationwide, as we are looking forward to bringing this experience to our audiences and to his strong Indian fanbase. This continues our dedication to delivering exceptional experiences and fostering vibrant communities across India.”
Radio City came on board as the official Radio partner to build the excitement and buzz around the event in all three event cities. Truefitt & Hill, the world’s oldest barbershop, has been signed as the official grooming partner.
Simba, the official roaring partner, will add an element of excitement to the event, whereas Outcry Entertainment, a new-generation integrated experiential and marketing agency, has been signed as the official production partner, promising a visually stunning and entertaining experience for fans.
12th Man Brewing, who has come on board as the official gameday partners in Mumbai, will contribute to creating a unique atmosphere in the city surrounding the event. Corporate engagements for the tour will be orchestrated by Ace of Trades, ensuring that corporate partners have an unforgettable experience with the legendary Solskjaer.
According to a survey, out of about 160 million football fans in India, 35 million are Manchester United fans.
Fans can book their tickets with the links below:
Bengaluru: https://zoma.to/live-event/27858
Mumbai: https://zoma.to/live-event/27850
New Delhi: https://zoma.to/live-event/27826
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
