iWorld
Planetcast launches its NexC cloud-first architecture to enable media companies
Mumbai: Planetcast Media Services, a broadcast technology and media services provider, announced the launch of its NexC architecture to simplify content management, distribution, and monetisation services and technologies. NexC provides a single-window, content supply chain management system, enabling users to beat the complexity challenge of today’s media and entertainment landscape.
Benefits of NexC include:
- Frictionless movement of content assets between most-used services increases efficiency and minimises cost.
- NexC’s collaboration tools mean that global teams can work together without leaving NexC
- The inclusion of major functionalities in one interface, including content supply chain, playout and distribution, FAST, OTT distribution, and post-production, enables Planetcast customers to effortlessly add services without complex processes or having to deal with multiple vendors.
- NexC’s cloud-based infrastructure and content-repurposing features enable users to monetise content quickly and cost-effectively across more formats and geographies than ever before.
“Media organisations are finding it increasingly cumbersome and expensive to navigate the various stages of post-production, content delivery, and monetisation,” said Planetcast chief executive officer Sanjay Duda. “In addition to seeking to enhance profitability, many media & entertainment companies are expanding geographically, while at the same time targeting new distribution points and functionalities, such as over-the-top (OTT), Free Ad-Supported Streaming TV (FAST), and pop-up channels. This leads to an exponential increase in the requirement for media processing and management, which we call the ‘complexity challenge’. Planetcast’s NexC unified service layer architecture meets this challenge through its flexibility and cloud-first approach, enabling customers to maximize efficiency and cost-effectiveness.”
The NexC architecture consists of the following elements, all accessed through Planetcast’s unified customer user interface (UI) and dashboard:
- Contido content supply chain and management solution
- Content Preparation & Localisation Services, a full suite of core technical post-production services from quality control and compliance to subtitling & dubbing, etc.
- Scheduling, Playout and distribution through the CloudX hybrid cloud playout and Recaster digital delivery
- Planetcast OTT, a white-labelled OTT solution for non-linear content distribution
In addition, the NexC platform offers partner-integrated value-added services such as:
- FAST Playout with partner-driven Server-Side Ad-insertion, Ad-Demand Management and Platform partner management.
- Cloud-based Creative Post Production which includes the full suite of creative services such as Editing, Colour Grading, VFX, etc. on Cloud.
“Planetcast’s success has been built upon the ability to adapt to changing distribution and monetisation trends over the last two decades while successfully handling some of the world’s most valuable sports and entertainment properties,” said Planetcast’s chief operating officer, digital, Venugopal Iyengar. “Our strength lies in having organically built end-to-end distribution value chains using our in-house software development capability, mostly built with our own IP, served by a 200+ software team. We believe that the ‘complexity challenge’ is the greatest issue facing media companies today. To meet this challenge, we have designed the NexC architecture from the ground up to provide all the power and functionality media companies need, combined with the simplicity of a single sign-on collaborative user interface.”
Further, to ensure sustained value enhancement in this rapidly developing industry, NexC will offer API integration support for any Generative AI solutions that serve to enhance the workflows and functionality of the Platform.
Planetcast has developed one of the industry’s most comprehensive cloud-driven media services offerings and is trusted by many of the world’s most demanding global media companies, including Amazon Prime Video, Discovery, Disney, Indian Premier League (IPL), Star TV, Sony, Viacom, and Doordarshan, India’s premier public broadcaster. These unique solutions are right now being integrated into the NexC unified service layer architecture.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
