MAM
Domino’s Pizza launches new TVC titled “pehli kamayi”
MUMBAI: Domino‘s has launched a new communication campaign for its Pizza Mania range, offering the perfect way to celebrate small moments of joy such as one‘s ‘pehli kamayi‘ (first salary). The campaign builds on the euphoria around celebrating one‘s first salary with loved ones, with Domino‘s Pizza Mania, priced at Rs 44.
The campaign which is supported by two new TVC’s is an extension of the “Yeh Hai Rishton Ka Time” brand positioning. It revolves around the theme of making small occasions in life more memorable. Aimed at connecting with young consumers, Domino’s has re-introduced the delicious Pizza Mania range, promising to be the “best finger-licking” option to celebrate with family and friends without worrying too much about the cost.
Domino‘s Pizza India VP marketing Harneet Singh Rajpal said, “Our brand has always been synonymous with happiness and creating time for strengthening relationships. This new campaign is built on the consumer insight the first salary that one earns in life, though small, is very special and memorable for self and one would want to do special things with it, like giving party to friends and family. Our affordable Pizza Mania range fits in the occasions and can make those moments more special. We hope that this new campaign serves as a trigger to celebrate small moments of happiness and create wonderful memories for our consumers.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
