Applications
Lukup Media introduces on-demand TV service
MUMBAI: Lukup Media has launched on-demand TV service powered by the Lukup Player, a hybrid set top box that delivers both mainstream TV channels and a large catalogue of content that can be viewed on demand.
The on-demand service is exclusively available on the Lukup Play.
Lukup Media Director Kallol Borah said, “The Lukup Player is designed to empower the viewer to personalize and take control of their media experience. They get to choose the time, place and device to view the content of their choice.”
The Lukup Player can be used as an extension to existing set top boxes from DTH and cable operators. It will enable subscribers to view content on multiple TV screens in their homes using a single connection. The Lukup Player will also serve as a wireless hub inside homes, making it capable of streaming content to laptops, tablets and mobile phones. Subscribers can choose to view content on their devices outside home as well.
According to the company, the Lukup Player’s touch screen based remote control personalises content search, enables personalised channels by importing content from cloud based services, social media sharing, intelligent alerts and recommendations, and multi-touch gaming.
The product is expected to start shipping from June and will charge users a subscription fee for content that is bundled along with it. It is also available for pre-ordering. Some salient technical features of the product are- HD 1080p and 3D display, support for existing satellite, cable and terrestrial TV connections, WiFi, Ethernet based IP connectivity, unlimited recording and capacitive multi-touch remote control.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
