MAM
Man-U, Aon extend partnership by eight years till 2021
MUMBAI: Manchester United and Aon, the world’s leading provider of risk and human resource solutions, have extended their relationship by an additional eight years to 2021 and see the Club’s renowned training centre renamed the Aon Training Complex.
The new partnership, which begins from 1 July, will see Aon become the first ever partner of the Club’s training facility at Carrington, providing best-in-class advice to the Club on talent development, risk management, health and wellness.
Manchester United and Aon designed this extension to showcase how Aon “Empowers Results” for its clients and to provide the Club with greater access to Aon’s leading risk and human resource solutions. This new phase will be focused on helping Manchester United drive greater business performance and deliver results on and off the pitch.
Consistent with Aon’s emphasis on training and talent management, United players and coaching staff will also wear Aon-branded training kits at all friendly and competitive domestic fixtures, as well as during training sessions.
Aon, which has its global headquarters in London, will also be the Presenting Partner of all Manchester United pre-season tours for the next eight years, including Tour 2013 presented by Aon in Asia Pacific.
Manchester United Commercial Director Richard Arnold said, “I am delighted that this cements our relationship with Aon for a further eight years. They are a great partner and I am very excited about the possibilities for sustainable advantage this provides the Club as we build our global presence.
“Aon knows that every employee, including the first team, drives the success of our Club. The Aon Training Complex is all about winning and preparing individuals, identifying talent and performing at the highest level to achieve success. Aon serves clients with unwavering focus on high performance, training and execution, an approach that mirrors the way we prepare here at Manchester United.”
Aon’s Global Chief Marketing and Communications Officer Phil Clement said, “The first phase of our relationship brought Aon an explosion in brand awareness. This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results.
This year’s Tour 2013 presented by Aon will focus on engaging with the Club’s 325 million followers in Asia Pacific and regions where Aon has a strong base of operations. The Tour 2013 involves matches in Bangkok, Sydney, Yokohama, Osaka and Hong Kong as Manchester United and Aon continue to take their partnership to every corner of the world.
In addition, Aon and Manchester United will be dedicated to extending the principles of the work at the Aon Training Complex by innovating with partners and sharing ideas through The Manchester United Business Network, a global programme of research projects, exclusive business events and seminars for senior executives, addressing critical issues in the economy.
Aon’s work with the Manchester United Foundation engages both organisations in a shared mission to help communities at risk and empower people across the globe.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
