MAM
Comet collabs with Santanu Hazarika for limited edition sneaker
Mumbai: In the dynamic intersection of pop culture, art, and the sneaker revolution, Comet and Santanu Hazarika converge to unleash the ultimate collaboration: a symphony of rebellion, expression, and unbridled artistry. As a brand, Comet is inspired by its namesake – an unstoppable, focused and hard-to-ignore object that breaks the conformity and monotony of the solar system. The brand’s latest drop is in collaboration with the renowned artist and sneaker culture pioneer Santanu Hazarika, who is synonymous with the evolution of sneaker art in India. He lends his creative prowess to Comet with this limited-edition release that stands as a testament to the marriage of underground art and pop culture and symbolizes a fusion of voices that have always resonated in silence.
The collaboration unfolds as a visual manifesto, featuring design elements inspired by heavy metal, vivid colours reflecting Santanu’s sketchbook style, and a disciplined expression that harmonizes the silence of rebellion with a loud, unapologetic scream. Santanu shared his vision behind the inspiration – “This art form is a scream which is well disciplined with silence. It’s omnipresent and in each one of us, motivating us to create, explore and experiment, to destroy, create, recreate, and voice out our thoughts and expressions.” He shared, “I grew up as a rebel and soon learnt to channel my voice through art, a silent form of the inner scream I had since childhood. I combined my silence and scream in these sneakers for Comet.” This product is not just cool kicks, it’s a canvas where art and rebellion converge. The product takes its design inspiration from punk, heavy metal, and anti-establishment sentiments, where the shoes feature thorns, a shooting star with an eye, and collar tabs that spell out ‘Silent’ and ‘Scream’
Comet’s founder Utkarsh Gupta shared, “We’re really excited about Comet’s first collaboration and that too with an artist like Santanu. His story and his art form are the epitome of our brand’s ethos, ‘Never Shy, Never Sorry.’ This one is really the coming together of two distinct design visions that blend so seamlessly.”
Available exclusively through Comet’s official website, the sneaker is not merely a purchase but a direct connection with the essence of Comet and Shantanu Hazarika’s art. As the collaboration unfolds, Santanu’s continued involvement will ensure that the journey doesn’t conclude with the sale but resonates in the hearts of those who wear this wearable piece of rebellious expression. Further, Santanu isn’t just a collaborator on the project. His belief in Comet’s growing mark in the Indian sneaker revolution will translate into him coming on board the brand as an investor.
Step into a world where art, rebellion, and silent screams intertwine—a canvas of expression for those who dare to be bold, ‘Never Shy, Never Sorry’.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
