News Broadcasting
DDB Mudra Mumbai and Adventure 18 urge Corporate India to step Outdoors
MUMBAI: Corporate India is overworked and exhausted. While the rest of the world works 50 to 60 hours a week, corporate India clocks in 80 hours. Their lives revolve around their desks, and their time away from work is the time they spend playing solitaire or browsing the internet.
DDB Mudra Mumbai and Adventure 18 saw this as an opportunity to urge corporate India to get away from their dreary workstations and step out and have an adventure. Apart from this, the other challenge faced by the team was execute the campaign in a cost-effective way.
The team used a surprisingly overlooked, yet effective medium of communication – Window Washers, to do the job.
Window Washers, dressed up in adventure gear, were sent down office buildings located across the city of Mumbai. In a sight worth a watch, mountaineers, rock climbers and para gliders descended on to buildings across the city.
The result was overwhelming. There were a few who were scared, some were amused, but everyone took note of the men in adventure gear. And when the window washers had the attention of the office they revealed their message: “Don’t you wish you were outdoors?” The message continued to give the website address of Adventure 18.
Speaking on this activity, Louella Rebello, Executive Creative Director, DDB Mudra Mumbai, said, “Sometimes you are at work, you look out of the window and wish you could be in the great outdoors instead. We decided to actually put a guy out there telling you to do just that. Adventure 18 was a great partner in making this happen.'”
Adding to this, Mohit Oberoi, Owner, Adventure 18, said, “It’s a great concept. More importantly, it’s brought attention to what we do and stand for as a company. That is to give people an unforgettable experience of the outdoors”
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
