MAM
Bang in the Middle wins Tigre Blanc account
MUMBAI: French vodka brand Tigre Blanc, which is set to enter India, has chosen Delhi-based agency Bang in the Middle to be its brand custodian in the process.
Bang in the Middle managing partner Naresh Gupta said, “Tigre Blanc is a significant win for us. We expect the brand to become one of the most sought after brand of Vodka in the country. As the brand cannot use mainline communication, our focus would be more in creating a series of experiences for the brand, and use digital marketing expertise to unleash the power of web.”
“Tigre Blanc is a very exciting new fashion vodka that has Parisian roots, and is unlike any other brand in the market. To promote and create a fan following for a brand like this needs very seasoned and experienced team, we found that team at Bang in the Middle. We hope to make the brand first choice for the new fashion conscious consumers in partnership with Bang in the Middle,” said Tigre Blanc India president Ramesh Mani.
Each bottle sold helps to save the tigers in wildlife, thanks to the partnership with Panthera. Tigre Blanc is a true sustainable brand, which contributes to the preservation of Nature which has inspired it.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
