MAM
Ormax Media introduces forecast model for Hindi GEC launch viewership
MUMBAIi: Media research and consulting firm Ormax Media has announced the launch of Opening Week Average (OWA), a scientific launch viewership forecasting model for Hindi general entertainment channels (GECs).
The model forecasts the opening week average viewership of all weekday launches across six Hindi GECs (Star Plus, Zee TV, Colors, Sony, Sab and Life OK) from two weeks before launch up till the week of launch.
Ormax informs that the OWA model takes into account a series of input parameters. These include inputs from Ormax Media‘s Hindi GEC awareness tracking tool Ormax Showbuzz, which tracks the performance of new Hindi GEC launches for more than four years now. Ormax Showbuzz covers 14 cities across India, with an annual sample size of over 42,000 Hindi GEC viewers. Other OWA model inputs include slot competition, audience profile and channel equity, on which normative data has been built by Ormax Media over the last five years.
Ormax Media CEO Shailesh Kapoor said, “The forecast will be available up to two weeks before launch, giving the broadcasters enough time to take corrective action in their creative and media strategies. The forecast model has self-learning built into it, guaranteeing progressively better results with time.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
