MAM
Wahter and Scrapbuddy collab to recycle 10M PET bottles in Delhi-NCR
Mumbai: Wahter, the innovative force in the packaged water sector, and Scrapbuddy, an innovator in PET recycling, forge a transformative alliance to champion sustainability in Delhi-NCR. With a shared vision, they pledge to recycle 10 million PET bottles over the next three months, curbing plastic pollution and transforming waste into valuable products.
Wahter is backed by certifications from industry authorities and are proud bearers of FSSAI, ISO, and various other quality assurances that attest to their unwavering dedication to delivering the purest form of hydration.
Wahter takes a significant step in environmental sustainability by supplying Scrapbuddy with PET scrap for recycling millions of bottles. Scrapbuddy has already achieved a notable milestone, successfully recycling over 1,000,000 kilograms of PET scrap to date. This substantial accomplishment, through both offline and online channels, underscores Scrapbuddy’s commitment to reducing carbon emissions and advancing sustainable waste management.
Scrapbuddy founder Sachin Garg expresses excitement about the partnership, stating, “Our collaboration with Wahter is a significant stride towards a greener and more sustainable future. Scrapbuddy aims to make a lasting impact on plastic waste reduction in Delhi-NCR.”
Wahter co-founder Amitt Nenwani echoes this sentiment, saying, “We are thrilled to collaborate with Scrapbuddy in this impactful venture. Together, we aim to set new standards in PET recycling, fostering environmental responsibility and community engagement.”
Beyond business collaboration, this initiative reflects a joint commitment to community-driven sustainability. The recycled PET materials produced by Scrapbuddy contribute to environmental conservation and community development, aligning with both companies’ vision for a cleaner and more sustainable Delhi-NCR. By joining forces, the two companies aim to set new benchmarks in PET recycling, fostering environmental responsibility and community engagement.
Wahter will also act as a distribution partner, to provide clean and safe drinking water to public and communities across Delhi NCR for boAt, India’s leading consumer electronics brand. The mandate comes into effect through Boat’s partnership with Shoobhi Foundation, a recognised NGO dedicated to social causes.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
