MAM
Fashionandyou.com launched its first commercial on Social Media
MUMBAI: Lifestyle and fashion e-tailer fashionandyou.com launched its first advertising campaign on social media, featuring Nargis Fakhri who is also a brand ambassador of the website.
The video is centered around the new age couple Nargis Fakhri (a shopaholic) and her husband Suspi Singh (rightly named after his suspicious character).
“Daisy (Nargis Fakhri) is hooked on to fashionandyou.com for bringing in a humungous variety of fashion and lifestyle products online. With over 15 new sales every day, 700+ brands and that too at up to 80 per cent off, her closet sees new entries almost every day. Suspi Singh on the other hand doubts the reason for increase in the number items in her wardrobe, and concludes that she is probably having an affair; with all the new additions being lavished upon her, by her secret lover.”
The goal of the ad campaign is to highlight the offerings given by the website.
Fashionandyou.com CEO Aasheesh Mediratta said, “The digital medium today has reached a point wherein we can measure the response and the feedback from our customers through social media. We are extremely psyched about having a growing network of over two million fans on social media; therefore we took a different route for channelling our ad campaign through a unique medium rather opting for traditional media.”
Fakhri said, “People today are extremely style conscious and often switch between several roles, from work to social events to family all in a span of a few hours… and we do it with élan. We‘ve evolved into a race that is brand and quality conscious while also expecting the best service and value for money. I believe I represent this consumer: I am style conscious, I choose to make a statement in the way I carry myself and I appreciate the best shopping experience. FashionAndYou is at the pinnacle of catering to this consumer. I‘m glad to be a part of a vision I believe in.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
