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SES pioneers first Ultra HD transmission
MUMBAI: Global satellite operator SES has announced that, together with its partners Harmonic, which offers video delivery infrastructure, and Broadcom which offers semiconductor solutions, it has pioneered what it says is the first Ultra HD transmission in the new HEVC standard live from an Astra satellite at 19.2 degrees East. The HEVC standard features an up to 50 per cent encoding efficiency improvement, compared to previous test broadcasts in MPEG-4 AVC (H.264).
The end-to-end demonstration which was presented at the SES Industry Days in Luxembourg used Harmonic’s ProMedia Xpress and a HEVC decoder reference-design system based on Broadcom’s BCM7445 device for receiving HEVC encoded Ultra-HD television transmission. The signal was broadcast in DVB-S2 using a data rate of 20 Mbit/s.
The live demonstration for the first time broadcasts a full 3840×2160 pixel Ultra HD picture in HEVC, while previous demonstrations were either broadcast in H.264 or using 4 HD pictures in parallel. SES first live-broadcast a full 3840×2160 pixel Ultra HD picture using the MPEG-4 AVC (H.264) standard at IBC 2012.
SES VP reception systems Thomas Wrede said, “We are very proud to present the first Ultra HD demo in the HEVC standard on satellite. SES has once again taken a leadership role in the industry by broadcasting the first real Ultra HD picture in a commercially realistic bandwidth.
“We are convinced that the HEVC standard will become the option of choice for TV operators broadcasting Ultra HD content and expect the industry to develop prototype Ultra HD receivers in the coming months. With this initiative SES will be significantly driving the Ultra HD ecosystem forward and provide a 24/7 test channel to its industry partners.”
Harmonic senior director of emerging technology, strategy Ian Trow said, “SES has achieved an important industry first with Harmonic and Broadcom. This DVB-S2 transmission clearly demonstrates the benefit of HEVC encoding using the Harmonic ProMedia in a live to air Satellite application. A significant compression improvement has been achieved using HEVC when compared to previous Ultra HD deployments using MPEG-4 AVC (H.264)”
Broadband Communications Group associate product line director Joseph Del Rio said, “Broadcom is working to advance the adoption of HEVC technologies – and ultimately the distribution of UltraHD content – with SES. HEVC is the catalyst that will drive UltraHD television with its telepresence-like resolution to consumers.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
