MAM
Zee TV, Colors, Sony gain even as Star Plus leads
MUMBAI: That phase II digitisation switch offs and IPL6 are having an impact is seen in TAM‘s week 16 ratings for 2013. Overall, the general entertainment channel (GECs) genre shed 19 GRPs, even as Zee TV, Colors, Sony Entertainment Television (Set) managed to hold on to their GRP numbers. Life OK and Star Plus, however, seem to have taken a bit of a dent in their ratings.
As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs changed a bit as Colors moved up to No.3 slot.
Despite the loss of 19 GRPs, Star Plus continues to be the leader of the genre with a good margin of 64 GRPs more than Zee TV. Many shows of the Star India flagship channel saw a drop in viewership. The channel ended the week with 233 GRPs.
Holding on to the second spot, Zee TV added around six GRPs to close the week with 169 GRPs. The channel‘s reality show India‘s Best Dramebaaz rated a 1.9 TVR on Sunday 14 April and 1.8 TVR on 20 April. The channel‘s other shows witnessed marginal changes in numbers.
Colors gained around 11 GRPs to take its tally to 167 GRPs helping it retain its No 3 spot. The Viacom18 channel had aired the Gr8 Women Awards on 14 April that rated 0.4 TVR.
Set too added five GRPs to gross 165 GRPs. The channel‘s crime shows continue to hold strong. C.I.D notched a 2.4 TVR (last week 2.3) while Crime Patrol fetched a 1.9 TVR (last week 1.8).
Sab ended the week with 123 GRPs (last week 137) while Life OK ended up with 103 GRPS (last week 111).
Sahara One with 21 GRPs (last week 19) remained at the bottom of the ladder.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
