MAM
Topps Sports & Entertainment launches TVC Cricket Attax 2013
MUMBAI: Topps Sports & Entertainment has launched a television commercial for its IPL 6 trading card game Cricket Attax 2013.
The 45 second long TV Commercial has been created by Tailor India and directed by Sudip Bandopadhyay of Thumbnail Pictures and the track has been sung by the Raghubir Yadav.
Topps (India) CEO Sanjeev Katyal said, “The vision of the brand is to take imagery and likability of Cricket Attax to the next level, and make it a cult brand and position it at a scale worthy of the league itself. (We wish to) To convey the fun aspects of the game to the young ones as well as appeal to parents for the skill, strategy and memory building features of the game.”
Topps (India) senior manager marketing and sales Mukesh Jagwani added , “This year’s strategy is to connect with target audience over the emotional benefit that Cricket Attax enables you to relive the IPL experience at home and the self-expressive benefit, that you have the power to literally control and own the league and its super-star cricketers.”
The TVC shows an interesting cricket match between two teams where the batsman hits a six on the first ball and the cheer girls start dancing but at the end of the TVC it has shown that the two kids are enjoying while performing the puppet show.
“The creative idea builds on the strategy by celebrating the kids who behave as owner-selector-captain in their own dream world. The kids call the shots by deciding how many spinners to play, who bats in which position, when to take power play etc. Hence, the idea of kathputli was born”, explains Tailor India co-founder Kaushik Mitra.
Cricket Attax 3 is a game aimed at children in the age group of 8-12 that allows them to collect cards, exchange them, build a dream team and then go around playing the game with their friends.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
