MAM
SX4 bring men back with latest TVC
MUMBAI: The Maruti Suzuki SX4 has launched its new campaign developed by Lowe Lintas. The television commercial is based on the proposition that SX4 is the car for men who are passionate about driving. It stems from the idea that almost every boy grows up playing with cars and dreams of driving his cars really fast and assertively. The TVC aims to establish that SX4 is a car that lets you live your passion for driving.
Shot at an airstrip in Bengaluru, the car shots were captured by hi-tech camera equipment and an experienced international crew which included an international stunts co-ordinator and the cinematographer. The stunts guy put the new SX4 to some rigorous driving tests both on the tarmac and off the road and helped in capturing the shots used in the TVC. Director Arun Gopalan (of Story-tellers) captured both the story part (boy growing) as well as the car shots. The TVC juxtaposes the manoeuvres of the boy with the car shots.
The TVC depicts a young boy‘s passion for speed and thrill of driving a car which is eventually fulfilled when he gets to drive the all new SX4. The music used is pacey and builds up the TVC well to establish that the new super turbo diesel engine is better than its previous versions.
Maruti Suzuki Industries marketing GM Sanjeev Handa said, “The new SX4, has attractive new exterior looks, plush interiors, and exciting features like the touch screen audio cum navigation system and power folding ORVM‘s. It comes with power packed performance and a Super Turbo Diesel engine. The latest TVC demonstrates our absolute commitment towards our positioning, which has let us stand distinctly apart in the segment. The production quality adds sheen to our statement and puts the TVC in a league of its own.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
