MAM
Anupam Mittal grants lakhs in DreamDeal S2 to young entrepreneurs nationwide
Mumbai: With a mission to uplift India’s youth and democratise entrepreneurship Super Shark, Anupam Mittal, the visionary behind Shaadi.com, introduced Season 2 of his unique DreamDeal initiative in 2023. The initiative is a one-of-a-kind ground-breaking move, where Mittal invites aspiring entrepreneurs to present their business ideas in a 30-second Instagram reel. He has now selected five extraordinary talents from across India to receive micro-grants in over 2 lakhs without any equity in their business and mentorship from Mittal himself. This path-breaking move has also positioned Mittal as the first investor in India to harness the power of social media to find entrepreneurial potential from across the country.
Season 2 of DreamDeal saw over 1000 entries from across diverse sectors like FMCG, D2C, B2B, home farming, pharma, sustainable products, FnB and many others. Following this, a meticulous evaluation process was initiated based on the novelty, creativity and potential impact of the idea pitched, alongside engagement metrics including the number of likes on Instagram. From the pool of entries, the top 12 best ideas were carefully selected, of which the following emerged as winners:
First position
Gaikar Omkar Rajaram who envisions transforming the energy landscape with a groundbreaking gravity-powered energy system that generates continuous electricity through a cyclic process of circular pulleys and strategic underground holes. He plans to use the grant money to scale the system’s reach and elevate clean energy availability by bringing his game-changing technology to homes and industries, reducing carbon footprints one cycle at a time.
Second position
1) Jaisal Sandeep Shah & Cyrus Setna are 13-year-olds from Grade 8 of Dhirubhai Ambani International School, have worked on ‘The Transhifter Pro Academia,’ which seeks to assist prospective students and parents to the gates of their dream institution and help them choose the right board of education. The academy will provide advice about securing admission to Mumbai’s prestigious schools, including the availability of past papers of entrance exams, interview questions, etc – all under one roof. They will use the grant money to rent space for the academy.
2) Shashank Srivastava is the co-founder of Plantera Banana Fiber Pvt Ltd. The company develops bio-leather from banana fiber, a renewable and biodegradable biomaterial that can reduce the environmental impact of leather production and consumption. The company designs and produces various types of leather products, such as bags, wallets, shoes, and accessories, using different materials like canvas, paper, and wood. His goal is to combine his creativity and technical expertise to shape a more sustainable and ethical future with banana fiber biomaterials.
Third position
1) Nikunj Walia’s Wrestlefanent is an engagement platform for wrestling fans and Indian wrestlers. Through this platform, the fans can showcase their passion for the sport through competitions, celebrity meets, online engagement, events, gaming, and much more, while Indian wrestlers get an opportunity to display their in-ring talent. He plans to use the grant money in marketing and attracting sponsorship interests for the first edition of its large-scale event, Wrestleverse. The event will be a massive expansion step for the company.
2) Nagaland-based Ididaule Ngia’s Nagahaat is a re-use/renew brand that will give a second life to textile waste by turning it into beautiful household items or accessories. This, in turn, will help reduce land and air pollution. She will use the grant money for marketing and sales of the products.
Talking about the initiative, People Group founder & CEO Anupam Mittal said, “Our country is home to rich talent, and I am delighted to support, encourage and nurture their creative potential. This season, too, we encountered brilliant ideas that gave a glimpse of India’s entrepreneurial spirit and the potential of each individual. What amazed me was that this included talents as young as 13 year-old-school students! I hope the grants and mentorship the winners receive will help boost their confidence, chart meaningful career paths and establish themselves as stalwarts in the business realm.”
A ‘Super Shark’ of Shark Tank India, Anupam has consistently expressed a strong commitment to helping young Indian entrepreneurs explore diverse business opportunities. The launching of DreamDeal is an extension of this commitment. A testament to this is brothers Dhaval (20 years) and Jayesh Prakashbhai (22 years) who went on to be a part of Shark Tank India S2 and walked away with the season’s second all-shark deal.
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
