MAM
JWT discloses theme for Portfolio Night 11
MUMBAI: Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the best of the present meet the best of the years to come. Now in its eleventh year, the event brings together thousands of young creative’s, hundreds of creative directors, dozens of city hosts in cities around the world, and a select few global sponsors, all in a one night only event across the planet.
JWT India brings to light the theme and its first video for Portfolio Night 11, scheduled to be held at the JWT India office on 22 May.
Given that aspiring advertising students foster a multitude of misconceptions about the industry and its people, JWT has suitably chosen their theme for this year’s Portfolio Night as ‘An Eye-Opener’. The entire concept is built around the hash tag #WhatIThinkAboutAdvertising. Students were asked to use this hash tag and tweet @pnmumbai11 their thoughts on what they think advertising is all about.
“Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the effort on the “Eye Opener”. The truth may be a bitter pill to swallow but just like your work it’s time to come face to face with what advertising and you are really worth,” said JWT India national creative director Tista Sen.
The campaign will include social media, posters, TVCs, hoardings and radio spots on Radio Mirchi. As part of the overall campaign, a few advertising students were asked what they thought about advertising and these videos were seeded on the Portfolio Night Facebook page, urging people to tweet about what they thought about advertising.
The craziest of these tweets were selected to create posters, films and radio spots for JWT-Portfolio Night 11 campaign. The people whose tweets are being selected will be given prizes.
JWT- Portfolio Night 11 promises an evening with the country‘s top creative directors like Prasoon Joshi, Piyush Pandey, Ashish Khazanchi, Sonal Dabral, Amer Jaleel, Manish and Raghu Bhatt, Malvika Mehra, Santosh Paddy, Russel Barett, Carlton D’Silva, K S Chakravarthy (Chax), Ravi Deshpande, Josy Paul and Sagar Mahabaleshwar.
Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘ihaveanidea’, the creative founders and the world’s first and largest community of the international advertising industry.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
