Applications
Isobar works with Facebook to develop SeeitShopit
MUMBAI: Global digital agency from the Dentsu Aegis Group Isobar has worked with Facebook to create an e-commerce product that enables brands to deliver an interactive shopping experience directly within people’s Facebook news feeds.
Isobar worked with Facebook to develop SeeitShopit which launches globally this week across desktop, tablet and mobile.
SeeitShopit provides a “unique” shopping experience to complement Facebook’s current advertising formats. It allows retailers to monetise Facebook fans, by showcasing collections of products within a single post. Facebook users will be able to browse through brand collections, share individual items, share SeeItShopIt with friends and go directly through to purchase. As the first interactive shopping tool of its kind on Facebook, SeeItShopIt is set to play a significant role in the way brands monetise their fan bases.
Littlewoods, a digital department store, is the first brand to bring SeeItShopIt onto its Facebook page, initially using the tool to launch Myleene Klass’s exclusive new swimwear collection. Using SeeItShopIt, Littlewoods has plans to bring 10 new collections to its Facebook fan base throughout May and June.
Littlewoods retail director Gary Kibble said, “Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products.”
“We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook’s news feed, where users spend most of their time. The tool will allow any brand with a broad product portfolio to monetise their Facebook fan base by providing a seamless shopping experience,” Isobar CTO Rick Williams added.
Applications
AI Impact Summit ’26: Adobe offers Firefly, Photoshop free to Indian students
Adobe to equip 15,000 schools, 500 colleges with free AI tools
NEW DELHI: Adobe has unveiled a major education-focused investment to expand access to its AI-powered creative and productivity tools for students in India, as the company deepens its alignment with the government’s skilling and creator-economy ambitions.
Announced at the India AI Impact Summit, the initiative will provide applications such as Firefly, Photoshop and Acrobat free of charge to students through accredited higher education institutions across the country. The package includes software access, structured curriculum, training modules and industry-recognised credentials.
The programme supports the government’s ‘Create in India’ vision and the Union Budget 2026 goal of generating two million jobs in the animation, visual effects, gaming and comics (AVGC) sector by 2030.
Working with the government, Adobe said it will make its AI tools and learning resources available at no cost to 15,000 schools and 500 colleges equipped with Content Creator Labs.
Shantanu Narayen, chair and ceo of Adobe, said the move would expand creative opportunity for millions of Indian students while accelerating the prime minister’s vision for a digitally skilled workforce.
Adobe said Firefly integrates creative AI models from partners including Google, OpenAI and Runway, enabling users to generate content using multiple models. Acrobat Pro will support productivity and collaboration tasks such as editing text and images.
Separately, Adobe India has partnered with NASSCOM FutureSkills Prime, a digital skilling initiative backed by the ministry of electronics and information technology, to offer free courses and certifications. The programmes are aimed at preparing students for roles across design, animation, gaming, marketing, media, e-commerce and technology.
