MAM
Esha Media Research’s web solution for media monitoring cuts operational cost
MUMBAI: Esha Media Research (EMR) has launched a web based solution for monitoring media, cutting the cost of monitoring substantially lower to the user.
EMR‘s web based solution has simplified the process of tracking video clips relating to the client companies or their competition by revolutionising delivery system compared to the conventional delivery via CD/DVDs.
Under the new system, customized web page will be created for companies with the company name and logo and uploaded to their server and the client would be informed by way of mail and SMS every time a new clip pertaining to them is uploaded.
EMR Managing director Raman Iyer says, “The cost of monitoring media by opting for webpage solution has brought down the average cost for users to as low as Rs 50 per clip almost 70-80 per cent lower than the conventional mode. Further, the format of clips in web based option can be undertaken as per clients‘ choice and are palatable to viewing on mobile phones”.
Moreover, web clips are uploaded on a daily basis for immediate viewing and it has a grid and can be customised as per the client‘s requirement, e.g. by day, channel, program, personalities, topic, date of telecast, duration and clips can be viewed or downloaded.
Further, in order to insulate the client‘s website from security and storage of their media clips, EMR has recently launched a web portal termed Newskhazana.com to facilitate uploading of media clips for their websites.
While TV media monitoring is still a nascent industry in India, EMR has been a leading organised player in this segment accounting for a substantial pie of the market.
“Though there are no authentic figures on the estimated market size for media monitoring in India, it is broadly estimated in excess of Rs 10 billion. In developed country like Australia, it is estimated at Australian Rs 14 billion”, Iyer concluded.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
