MAM
MakeMyTrip becomes official travel partner for ‘Yeh Jawaani Hai Deewani’
MUMBAI: Travel company MakeMyTrip has announced its role as the official travel partner of the upcoming Bollywood movie ‘Yeh Jawaani Hai Deewani‘ The launch occasion witnessed the release of a ‘Yeh Jawaani Hai Deewani‘ -centric TVC which highlights the convenience and benefits of online hotel-booking with MakeMyTrip. The TVC will start airing later in this month while the movie is releasing on 31 May.
MakeMyTrip.com CEO and founder Deep Kalra said, “We are very excited to come on board as the official travel partner of ‘Yeh Jawaani Hai Deewani‘, the most-awaited movie of the year. The movie is a perfect fitment for us as it celebrates travel, fun and friendships. MakeMyTrip is known for making all aspects of Travel easy and fun. Our new product – Last Minute Hotel Deals – offers the convenience of great deals for same-day check-ins to impulse-travelers like Bunny, the character played by Ranbir in the movie. We are confident that our new Online Hotel deals will encourage more customers to book hotels online and on mobile.”
The new TVC looks to further build on MakeMyTrip‘s brand promise of ‘Hotels Unlimited‘ by showcasing the convenience and value-proposition of ‘widest range of Hotels with Best deals‘. MakeMyTrip also launched its new product Last Minute Hotel Deals targeting both impulse and business travellers. Under these deals, top Hotels and branded properties provide discounted inventory (at least 30% discount) for last-minute bookings on MakeMyTrip.
Last-Minute Hotel Deals will be displayed as the first five hotels in the search results for same-day check-in on the MakeMyTrip site and mobile. Travellers on the move can access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
