MAM
WWE to boost consumer products business in India
MUMBAI: Sports entertainment company WWE today announced that it will launch a series of new consumer products throughout the country this year to better serve the fan base.
WWE will roll out a new ‘Back to School‘ franchise beginning this month with licensees ‘My Baby Excel‘, ‘Only Kidz‘ and ‘Simba‘. The product line will feature bags, water bottles, stationery and lunch boxes. In addition, seven home video titles distributed by Excel Productions will hit retail this month featuring WWE Superstars – The Rock, Stone Cold Steve Austin and John Cena.
These new product offerings add to the existing portfolio that includes WWE Power Slammers, launched with Mattel last month and the Slam Attax series of trading cards brought to market through WWE‘s partnership with Topps.
WWE senior VP global consumer products Howard Brathwaite said, “WWE has increased our investment in India, adding resources to our consumer products team and strengthening our strategic partnership with local agent, Dream Theatre. We are poised to provide fans in India with an immersive brand experience for many years to come.”
WWE programming can be seen in the country on Ten Sports. Additionally, the Indian market now represents 10 per cent of total fan ‘likes‘ on the WWE global Facebook page, making it second behind only the US.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
