Applications
PlayStation launches Move Street Cricket II for PS3
MUMBAI: Sony PlayStation has announced the release of the second edition of the Street Cricket game as Move Street Cricket II. This PS3 game was developed in India in partnership with development studio, Trine. This is coming in as a sequel to the previous version of Move Street Cricket, launched last summer.
The game costs Rs 1,499. One can either opt for the Move Street Cricket II stand-alone game or MSCII Move Starter Pack to be available in June this year at a price of Rs 3,650.
The latest version of Move Street Cricket has new features, including a responsive AI that enhances the user experience when equipped with the Sony PlayStation Move functionality. The pace of the game has been heightened in order to keep the player on their toes. The mini-games have also been tuned to perfection to give the ardent gamer a seamless gaming experience.
Positioned as ‘Play, the way you play!‘ Indian game developer – Trine has tweaked around with the environments to include eight unique playing fields to choose from. One can now choose their playing field to suit their mood which varies from ‘a school ground‘, ‘the chawl‘ or even ‘a society roof top‘. An added bonus would be the choice to play with any one of eight international teams. The key idea in play here is that the player gets so immersed in their game that they overlook the fact that they are playing it on a digital interface.
Sony PlayStation India country manager Atindriya Bose said, “After the tremendous success from Move Street Cricket, we are confident consumers are going to enjoy the sequel of Move Street Cricket II. This is another one in the series of successful local development with Trine. In this version, the gameplay has been hugely improved for both the bowling and batting levels through motion sensitivity.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
