MAM
Shagun TV outsources ad sales to Aidem Ventures
MUMBAI: It made all the right buzz when it announced last month that it was launching India‘s first 24 hour wedding entertainment TV channel. Now Shagun TV is looking to cash in on the buzz and the viewers that will be tuning into it. The channel‘s management has signed on ad sales firm Aidem to manage and sell its ad inventory.
“We are happy to be associated with Aidem Ventures. We are looking forward for a fruitful bonding and a long term relationship with this organisation of national repute,” adds Vertent Media Soft Pvt Ltd chairman Chakardhar Dhoundiyal.
“10 million couples get married in India every year! Marriage is indeed considered one of the biggest celebrations in an Indian‘s life. The channel carries the same ?avour,” says Shagun TV‘s Arunanjan Jha. “The Indian wedding industry is estimated to be a staggering 1,25,000 crore and the number just gets bigger every year. It is for this reason that the largest Food and beverages, apparel, jewelry, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry.”
Aidem Ventures director Vikas Khanchandani is thrilled to bits on his company‘s new partnership. Says he: “The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitisation, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge.”
He points out that Shagun TV‘s innovative content has tremendous potential with existing and new advertisers alike. “Beyond the usual FCT buys, a channel offers a wide range of possibilities ranging from events, in-show integrations, selective & premium non-FCT ad elements and sponsored specials,” he reveals.
According to him, the weddings business is growing at a 25 per cent clip year on year and is recession proof. “We are also looking forward to work with stakeholders in the wedding business ecosystem to enhance opportunities,” Khandchandani highlights.
A press release states that “the channel‘s content is unquestionably, like no other. It features pre-nuptial and post-nuptial programmes, issues and relevant information around marriages. There is ‘Mere Jeevansathi‘, a primetime show that complements the theme and concept of the channel. It is the first match-making show in the history of Indian television. There is ‘Toh Baat Pakki‘, a chat show that focuses on how a prospective groom and bride look forward to leading a life of shared joys, emotions and aspirations. ‘Gold n Beautiful‘ features trends and patterns prevailing across India in the wedding jewelry market. ‘Honeymoon Travels‘ unravels exotics honeymoon destinations. The channel will soon be announcing its Hindi fiction line up.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
