Brands
Ravichandran Ashwin turns brand ambassador for CavinKare
MUMBAI: Indian right–arm off break spinner Ravichandran Ashwin has been roped in as a brand ambassador by CavinKare for its diary
division Cavin’s Milkshakes.
The cricketer will also endorse the entire range of Cavin’s dairy products.
The tagline of the product will be ‘So tasty, so healthy’.
Speaking on the association, CavinKare joint managing director T.D. Mohan said, “We are extremely glad to have Ravichandran Ashwin represent Cavin’s Milkshake. He personifies the brand, its core values and we have recognized a great synergy between him and our brand. The ideal blend of energy and spirit makes Ashwin the right choice of being the face for Cavin’s Milkshakes.”
“Mothers today have immense trust in Cavin’s range of products. Mother’s would love a product like Cavin’s Milkshakes as it is both healthy and tasty. Thus it is a win-win situation for both the mother and her family”, added Mohan.
Talking about the product Ashwin said, “Within a short period of time, Cavin’s Milkshakes have become an immediate hit amongst many including me! It is extremely refreshing and energising especially after a tiring game in the hot sun and the good thing is, it is being made from milk which is healthy. I am so happy to be endorsing a brand I enjoy and like very much and I look forward to an exciting association with Cavin’s.”
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
