MAM
Jai Maharashtra assigns its ad sales to Aidem Ventures
MUMBAI: The team at media and ad sales repping company Aidem Ventures is saying Jai Maharashtra these days. No, no they are not becoming fundamental Maharashtrians; the company has been appointed as the official media and sales rep for the news channel from the Sahana group which was launched on 1 May 2013.
Jai Maharashtra has brought on board a great blend of anchors and the finest talent from the news television industry. With Mandar Phanse as the editor, Tulsidas Bhoiteand and Ravi Ambekar as the executive editors, the channel has already gained tremendous traction in the Maharashtra market.
Jai Maharashtra plans to establish a strong foothold in the Television industry which is evident from its availability across cable & leading DTH platforms including Videocon D2H, 7 Star, Scod18, Siti Cable and GTPL. Jai Maharashtra boasts of a modern infrastructure to broadcast digital quality signals promising exceptional clarity.
Aidem Ventures Regional and News Broadcast business head Alok Rakshit says: “Regional channels accounted for approximately 27 per cent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realise that a staggering number of advertisers are seeing the benefits of developing localised communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with Jai Maharashtra and look forward to driving its vision.”
“The Aidem team has a good understanding of the Indian advertising market and we believe they‘ll help us connect better with our advertisers. We look forward to a continued association with them to help us achieve better yield for the channel over the long term” said Sahana group‘s Waahiid Ali Khan.
“Given Aidem‘s proven track record in the News TV advertising trade, this association is a great way to begin the new financial year,” added Sahana Films president Adil Mateen.
MAM
Prism launches ‘Rising OYO’ branding drive across 500 hotels
Campaign targets top 5 tourist states with iconic red logo refresh and large-format signage.
MUMBAI: Rising OYO just gave hotels a neon-red glow-up because when travellers spot that circle from the highway, even the GPS starts whispering “you’ve arrived.” Prism (Parent of OYO) has rolled out ‘Rising OYO’, a nationwide visibility campaign that will rebrand 500 OYO hotels across 20 high-priority cities in India’s five most visited states in 2024-25: Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh and Rajasthan. The pilot has already begun at 50 properties in key locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur and Hyderabad, with encouraging early results.
The initiative features prominent large-format OYO branding on façades, rooftops and outdoor signage, reviving the brand’s iconic circular red logo to boost instant recognition in dense urban centres, highways and travel corridors. The campaign also covers business hubs such as Delhi-NCR and major religious destinations including Rishikesh, Amritsar, Puri and Ayodhya.
Prism chief operating officer for India Varun Jain said, “By bringing back OYO’s iconic red circular branding at scale, we are strengthening on-ground visibility for our hotel partners while making it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways and workations continue to rise, this campaign positions OYO as a brand fully equipped to cater to instant travel decisions.”
Domestic air passenger traffic reached 153 million in 2025, up 12 per cent year-on-year, according to the Directorate General of Civil Aviation, driven by improved connectivity, religious travel and flexible work patterns. Against this backdrop, Rising OYO aims to drive higher brand recall, walk-in discovery and booking uplift while supporting hotel partners with better demand generation.
In a travel market where first sight often decides first booking, PRISM isn’t just painting hotels red, it’s turning them into beacons that shout “OYO” long before the traveller even checks the app.
