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Jai Maharashtra assigns its ad sales to Aidem Ventures

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MUMBAI: The team at media and ad sales repping company Aidem Ventures is saying Jai Maharashtra these days. No, no they are not becoming fundamental Maharashtrians; the company has been appointed as the official media and sales rep for the news channel from the Sahana group which was launched on 1 May 2013.

Jai Maharashtra has brought on board a great blend of anchors and the finest talent from the news television industry. With Mandar Phanse as the editor, Tulsidas Bhoiteand and Ravi Ambekar as the executive editors, the channel has already gained tremendous traction in the Maharashtra market.

Jai Maharashtra plans to establish a strong foothold in the Television industry which is evident from its availability across cable & leading DTH platforms including Videocon D2H, 7 Star, Scod18, Siti Cable and GTPL. Jai Maharashtra boasts of a modern infrastructure to broadcast digital quality signals promising exceptional clarity.

Aidem Ventures Regional and News Broadcast business head Alok Rakshit says: “Regional channels accounted for approximately 27 per cent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realise that a staggering number of advertisers are seeing the benefits of developing localised communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with Jai Maharashtra and look forward to driving its vision.”

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“The Aidem team has a good understanding of the Indian advertising market and we believe they‘ll help us connect better with our advertisers. We look forward to a continued association with them to help us achieve better yield for the channel over the long term” said Sahana group‘s Waahiid Ali Khan.

“Given Aidem‘s proven track record in the News TV advertising trade, this association is a great way to begin the new financial year,” added Sahana Films president Adil Mateen.

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MAM

Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95

Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy

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NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.

Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.

Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.

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In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.

Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.

Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.

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