MAM
Lay’s stirs Valentine’s excitement with heart-shaped chips for consumers
Mumbai: In the love-filled mood of February, hearts are at every glance! As people wander in their quest to find true love, they are looking everywhere for signs. So, what makes for a solid sign at this time? It’s heart-shaped potato chips. Yes, you read that right! In a world of whimsies, just in time for Valentine’s Day, snacking enthusiasts have stumbled upon a heartwarming surprise in their Lay’s snack packs- heart-shaped chips! People are overjoyed to find the perfect combination of cupid and crunch, spreading love in anticipation of something bigger stirring the pot. These unexpected shapes have sparked a wave of playful conversation amongst finders who are celebrating the early onset of Valentine’s Day spirit!
The trend sparked fire as an Instagram profile by the name @oyehoyeindia shared a picture, discovering a rare heart-shaped chip in his pack of Lay’s, in an unexpected chance ahead of Valentine’s Day. This led to hilarious posts as Lay’s fans started turning this unexpected romantic twist into a viral sensation! Many creators like @swaad__e_dillii and @foodiejunglee, took to Instagram to post about their own Lay’s-love-chip-find. Commenting on their posts with “I wish this came true”, “Love this heart”, “Voting for Lay’s to make this happen”, and more, viewers are excited to find their own heart-shaped chips and join in the fun!
With more and more users flocking to Instagram to share their delightful discoveries, people are turning these heart-shaped chips of Lay’s into the ultimate stars of snack time! In a flurry of reactions, while some folks teasingly declared Lay’s as their Valentine proclaiming their newfound chip love, others are comically confused with this crazy catch. Engaging in light-hearted banter, these people are questioning if this was fated or if their favourite brand is secretly trying to play the matchmaker.
With Lay’s infusing love in chips, fans are wondering if there is something more exciting looming on the horizon. Could these heart-shaped chips be snack-time showstoppers or are they hinting at a salty and crispy romance? One thing’s for sure, with love in the air even chips are giving Cupid a run for its money!
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
