MAM
Srikant Sastri stepping down from his role as a country chair
MUMBAI: In his more than two and a half decades of experience Vivaki country chair Srikant Sastri will be stepping down from his position on 1 July.
Vivaki CEO Frank Voris said, “Sastri will continue to serve in a consulting capacity for Publicis Groupe in the near term, while also nurturing start-up companies in India and Asia-Pacific as an independent investor and operating partner as it is his desire to work with a new companies. But, he agreed to help the organisation on-board Neev, Resultrix and Convonix.”
“Srikant has successfully orchestrated three acquisitions and integrations that have simultaneously fortified the founding Vivaki agencies, while also solidifying Publicis Groupe‘s position as the leading digital marketing operation in India,” added Voris
For the foreseeable future, Sastri will continue to work closely with VivaKi and also with Razorfish & DigitasLBi in a consulting capacity. For the former, he will surface and evaluate emerging opportunities, exploring tech start-ups who can benefit the agencies of Publicis Groupe and their clients. For Razorfish and Digitas-LBi India.
VivaKi Country Chair Srikant Sastri: “I‘ve successfully completed a big mandate as VCC in India and I am absolutely thrilled that we achieved the goal we set for ourselves 18 months ago—driving digital dominance in India through organic growth and three key acquisitions. We are now twice the size of our largest competitor. With this mission accomplished, I‘d like to focus more on three areas that I am passionate about. In addition to working with start-ups, I intend to foster the Indian start-up eco-system by actively leading key initiatives at professional and trade bodies, including The Indus Entrepreneurs (TIE) and Indian Angel Network. I will also help drive the growth of ventures that are focused on social enterprises and other Indian development issues.”
Sastri has started his career from Ponds India as a regional sales manager than he has also worked with Tara Sinha Associates, TSME, McCann Erickson, Team4U, Solutions Integrated Marketing Services and Growth-For-All.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
