MAM
Havas Media Group acquires MFG Labs
MUMBAI: Havas Media Group acquires digital strategy, data science and mathematical research company MFG Labs. It was founded in 2009, by a team of world renowned mathematicians.
The company’s teams of senior mathematical researchers are led by Pierre-Louis Lions – a Fields Medal holder. Pierre-Louis Lions and Jean-Michel Lasry have created and pioneered the development of the MFG “Mean Field Game” theory and its application to the world of finance and business. MFG Labs recent work includes the conception and implementation of Warner Bros France digital strategy: My Warner the first compelling social relationship management programme.
The move will also enable MFG Labs to expand its digital services to other major Havas Media Group Digital Hubs like US, UK, LATAM including APAC and India.
This instantly brings a team of experts to support the data backbone of the Group, via its existing specialist data management platform, Artemis, and its trading desk network, Affiperf. MFG Labs will leverage these strong analytics capabilities by providing in-house machine learning algorithms.
Havas Media Group global managing director Dominique Delport said, “As the data revolution continues there is no doubt that these guys are at the top of their field. Two years ago we identified their impressive capabilities in the social data world. The next stage for us was to make sure we were able to bring them into the group to reinforce our solid foundations in data and this driving force to integrate data and content is paying off well. With the increasing importance of consumer engagement platforms pushing brands beyond traditional media, the two disciplines are totally interconnected.”
“We have been working with the MFG teams for many months to expand and extend our leading data and content services to our clients around the world and the feedback we have had has been outstanding,” added Delport.
MFG co-founder Pierre-Louis Lions on the acquisition,”We join the Havas Media Group at a unique moment where quantitative methodologies and Big Data analytic are becoming the key to media performance. For an intrinsically quantitative and programmatic spirited team like us these are exciting times.”
The acquisition is effective from today and follows on from the group‘s continued investment in data with the acquisition of data analytics company Elisa DBI in the UK and Spain last month.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
