Applications
Google acquires Waze for over $1 bn
MUMBAI: Google has acquired Israeli technology company Waze for an estimated $1.03 billion.
Waze makes a crowds-sourced traffic app that uses input from drivers. It will complement Google‘s mapping capability. Reports add that the deal is seen by many as a defensive move by Google to keep Waze from being acquired by Apple or Facebook.
Google says that the aim is to help drivers outsmart traffic. Drivers will be able to find the best routes from home to work, every day. The Waze product development team will remain in Israel and operate separately for now. Google Maps will be enhanced with some of the traffic update features provided by Waze. At the same time Waze will be enhanced with Google‘s search capabilities.
Google adds that it will also work closely with the Waze community, who are the DNA of this app, to ensure they have what‘s needed to grow and prosper. Google notes that the Waze community and its dedicated team have created a source of timely road corrections and updates. The effort is to make a comprehensive, accurate and useful map of the world.
Waze founder Noam Bardin said, “Larry Page, Brian McClendon and the Google Maps teams have been following our progress closely and are excited about what we‘ve accomplished. They share our vision of a global mapping service, updated in real time by local communities, and wish to help us accelerate. We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world.”
“Nothing practical will change here at Waze. We will maintain our community, brand, service and organisation – the community hierarchy, responsibilities and processes will remain the same. The same Waze people will continue to collaborate with you, and we will continue to innovate, our product and services, making them more social, functional and helpful for everyday drivers. Our employees, managers, founders and I are all committed to our vision for many years to come,” he added.
He also wrote on his blog on why the company did not go in for an IPO. “Why not stay completely independent? We asked ourselves: “Will Waze still be a fun project to participate in, and a fun place to work, as a stand-alone public company?” He noted that choosing the path of an IPO often shifts attention to bankers, lawyers and the happiness of Wall Street. “We decided we‘d rather spend our time with you, the Waze community. Google is committed to help us achieve our common goal and provide us with the independence and resources we need to succeed. We evaluated many options and believe Google is the best partner for Waze, our map editors, area managers, champs and nearly 50 million ‘Wazers‘ globally.”
He adds that Waze will continue to make a real impact on drivers globally, helping them save time and money while making everyone‘s daily commute a bit more efficient and fun.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
