MAM
Tyroo strengthens makes two key appointments in a senior management
MUMBAI: Tyroo APAC, a multi-screen performance network has announced the appointment of Ratnakar Bharti and Sandeep Sabharwal as the general manager & India sales head and as global head, delivery & publisher relationships.
The strategic restructuring of the corporate leadership team signals Tyroo’s renewed focus on the region geared towards product innovation and greater adoption of performance marketing.
On the new appointments, Tyroo Media CEO Siddharth Puri said “Tyroo is on a strong growth path. We have ventured into international markets and expanded our product portfolio. In addition to our core leadership in Cost-Per-Sale and Cost-Per-Lead, we are the only network in India with exclusive focus on pay-for-performance model on mobile and video. We are aiming at a 100 per cent growth in FY 2013-14; with such promising growth plans, we felt the need to strengthen our leadership team that could partner with us towards the desired future success. I am delighted to have both Ratnakar and Sandeep in my team and confident that their association will help us in making deeper inroads into the market.”
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Ratnakar Bharti |
On his new role Ratnakar Bharti said, “Today, Tyroo is amongst the top three channels for customer acquisitions for 9 out of 10 performance advertisers in India. We are also witnessing increased interest from sectors, which so far have been agnostic to performance marketing. I am excited to partner with Tyroo to explore and leverage verticals that are yet to realise the benefits of performance marketing and elevate performance marketing across platforms such as mobile, video etc.”
“Tyroo has emerged as a dynamic brand in the performance marketing space with exceptional potential to grow in India,” added Bharti.
In his over 15 years of experience, Bharti a digital media professional who handled and managed media planning, buying, campaign management, business development and ad sales for brands. Prior to this role, he headed national sales for Ideacts Innovations for close to four years. He has also been associated with organisations such as Rediff.com, Intercept technologies, Business Standard Indiabulls.com and Competent Automobiles Company.
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Sandeep Sabharwal |
Tyroo head delivery Sandeep Sabharwal commented on his appointment “I am delighted to be a part of Tyroo and to be able to contribute to its growth. We are in the business of helping our partners succeed. In this role, I would be focusing on expanding our network of publisher partners in India and build focus markets across SEA and MENA. We have made significant advancements in technology, processes and our platform to support this goal.”
Sabharwal a veteran has over 18 years of diversified experience in business functionalities that include sales, business development & marketing. He has had close to a decade long stint in the digital media domain with expertise in digital media planning and buying, display, SEM, SEO, Mobile/WAP marketing, ad servers & analytic tools. Prior to joining Tyroo, Sandeep held the role senior business director heading a digital team – north at Maxus, GroupM. In the earlier experience he has handled various roles in Quasar Media, Cybermedia, NU-TECH and Flex Refrigeration in various roles.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
