MAM
Yusuf Hatia takes charge as MD, FleishmanHillard
MUMBAI: FleishmanHillard (FH), the global communication firm has elevated Yusuf Hatia to managing director, India. Hatia in his new position will be responsible for deciding the strategic direction for the agency while also continuing to provide the high-level strategic communications counsel to corporations and organizations.
Hatia is a founding team member of the company, which entered the market in 2007, having its first office in Maharashtra.
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“Yusuf Hatia has been a cornerstone of FH in India. He has been a key factor in tripling our offices, instrumental in finding and supporting an impressive and fast-growing portfolio of clients and essential to the mentoring of a close-knit team of communications professionals,” said FleishmanHillard‘s Asia Pacific president Lynne Anne Davis.
“Over the past 12 months, he has won an impressive calling of new clients. He is the ideal candidate to take on the leadership mantle to take us into our next phase of growth,” informed Davis.
Hatia, in his earlier stint, worked as managing director of client service, India. Pior to that, he was also managing director of FH‘s Mumbai office, where he provided strategic communications advice to a broad range of clients.
Hatia also heads the agency‘s Majlis offering, a specialty service created to assist corporations looking to build and protect their reputation with the Muslim community. He brings an international perspective to all his engagements, having worked previously in the United Kingdom and the Middle East.
FleishmanHillard is part of Diversified Agency Services, a division of Omnicom Group Inc. and offers public relations, public affairs, marketing, paid media and transmedia and social content.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
