MAM
Amagi raises Rs 31.25 crore from Mayfield Fund
BENGALURU: Targeted TV ad network Amagi Media Labs (Amagi) has raised Rs 31.25 crore from Mayfield Fund and its existing investor Nadathur Investments. Mayfield India‘s Vikram Godse would be joining the board of directors at Amagi.
Amagi had earlier raised Rs 37.5 crore from Nadathur Investments. With this new investment, Amagi has raised a total capital of Rs 69.25 crore from investors till date. The company intends to use these funds to invest in its R&D and expand its presence in India as well as international markets. Amagi was recently adjudged the second fastest growing tech company in India by Deloitte Touche Tohmatsu.
“We have grown by over 4500 per cent in the last four years and we are looking at accelerating this growth with the new investments,” said Amagi co-founder S Baskar to indiantelevision.com.
The company plans to buy some exciting inventory from channels in India. Its Indian broadcast partners include Times Now, India TV, CNBC Awaz, IBN7, UTV Movies, Maa, Zoom and Udaya Movies and Udaya Music. Its DTH partner is Tata Sky.
“Internationally, Amagi is already present through partnerships and dealerships in the US, UK, Europe, South America and Singapore. We have already gone live on two television networks in Singapore. We want to expand our growth globally,” added Baskar.
Amagi enables advertisers to target their spends effectively on TV. With Amagi, brands can advertise in select cities or regions on pan-India TV channels. For example, an advertiser can target only Mumbai or only Gujarat on a national TV channel at a fraction of the national rate. This is similar to ‘split runs‘ on print media – while brand A ad runs in Gujarat, brand B can advertise in Punjab on the same channel at the same time using Amagi platform.
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AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
