MAM
Amazon introduces Amazon Associates Program in India
BENGALURU: Amazon.in today unveiled the Amazon Associates program (AAP) in India. AAP is a marketing program that lets online publishers of all sizes effectively monetise their content by advertising contextually relevant products and referring visitors to Amazon.in.
Publishers can select from over 17 million books, tens of thousands of DVDs and Audio CDs, thousands of genuine items in consumer electronics, and the entire Kindle range of devices. Amazon says that AAP is free to join and is an easy and effective way to improve experience for visitors and make money at the same time.
Amazon Associates provides a cost-per-action advertising model where any associate ranging from large and small businesses to bloggers, authors, nonprofits, personal home pages and more, can easily create a link to a contextually relevant product from the Amazon.in catalog.
Associates earn a percentage-based referral fee when customers click through and make a purchase on Amazon.in. The commission extends to all products the visitor buys and not just the specific product that was advertised.
As part of an introductory offer, Amazon is launching AAP with commission rates ranging from five per cent for consumer electronics to 10 per cent in all other categories, including books, movies and all Kindle devices.
Explaining the benefits, Amazon India VP and country manager Amit Agarwal said, “Millions of online websites, small and big, around the world showcase relevant Amazon products and earn high commissions. It is a win-win proposition, your visitors see contextually relevant products and you have a new source of income. Associates in India will have access to the same tools and the trustworthy tracking and reporting that millions of associates worldwide have enjoyed over the last 17 years.”
Website owners who sign on for the Associates program also get access to Associates Central, a dedicated Associates portal where associates have the option to build links, view traffic and earnings reports, and read about the latest news and opportunities available through the program.
“We are happy to partner with Amazon via Amazon Associates program” said Quickr CEO Pranay Chulet, “India‘s leading on line platform to buy and sell goods. “We are seeing good results, and are pleased with the program‘s transparency on payments and reporting. We look forward to further deepening our relationship in the days to come.”
Associates Central also offers access to a library of convenient and effective widgets, linking tools including text links and rich banners that make this very easy to use for individual and small publishers. Associates also have access to the ‘Associates Site Stripe‘ – the quickest and easiest way to link to any page on Amazon. The Site Stripe lets signed in Associates build links as they browse the Amazon.in website.
Associates with development resources can also use the Product Advertising API and XML data feeds to seamlessly integrate Amazon‘s rich catalog with their content.
Brands
Zscaler, Airtel launch India AI Cyber Research Centre
New hub to boost cyber resilience and trusted AI use
NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.
The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.
India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.
The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.
Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.
In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.
Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.
As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.
Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.
Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.
Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.
In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.
