MAM
Titan ties up with Italian motorcycle brand Ducati to sell its limited range
NEW DELHI: In a novel marketing technique, the Titan brand of watches has tied up with Italian motorcycle brand Ducati to release a new range inspired by the technology and finesse of the Italian brand.
The Titan Ducati collection comprises eight watches and will be available in Delhi, Bengaluru and Mumbai for the next eight to 12 months.
Said to have been inspired by the naked Ducati bike models, the watches costing Rs 22,995 to Rs 26,995 have features like multiple piece case construction, stainless steel body, carbon fibre dials and fully automatic multifunction calibres.
Titan will not sell these watches in volumes but expects to sell 5000 models, showcasing the features of Titan as a brand and a timepiece, along with the personality of Ducati.
According to Titan Global marketing and product head Rajan Amba said, “Collaborations are nothing new for Titan that has in the past partnered with other brands as well. From cars to Marvel super heroes, Titan thrives on shared messaging and mutually beneficial alliances.”
Referring to the high price, he said the look, feel and design intricacy of the movement and not the price mattered.
Amba says “We are going to use outdoor publicity in Bangalore and Bombay, while in Delhi the focus would be print. We are choosing large hoardings and good locations.”
Ducati Motor holding S.p.A B.U. director apparel & brand development Lucio Attin? said, “We are delighted that a great company such as Titan selected the brand Ducati to launch a new collection of sport inspired watches in India. This represents the confirmation that Ducati is more and more a global brand expressing the values of sport, style and performance, well beyond the boundaries of the motorcycle world.”
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
