MAM
Millward Brown’s link (TM) with facial coding technology increases its database to 800 adverts across Asia
MUMBAI: Millward Brown, the only full-service research agency to have a dedicated, global neuroscience practice, today announced that since pioneering its award-winning link(TM) with facial coding technology in early 2012, it now has a database of more than 800 adverts across Asia.
The approach, created jointly by Millward Brown and Affectiva, seamlessly integrates automatic interpretation of moment-by-moment facial responses to ads with viewers‘ cognitive responses — providing advertisers with powerful recommendations to optimise effectiveness.
The integration of Affectiva‘s Affdex(TM) Facial Coding software with Millward Brown‘s Link(TM) copy-testing solution has tapped into a clear need amongst the region‘s advertisers to accurately measure emotions in advertising in a simple, cost-effective and scalable way that is accurate across different cultures.
“Listening to the overwhelming feedback from our clients and looking at results from more than 800 studies we‘ve conducted across Asia, we know that implicit measurement through facial coding, combined with established survey-based research, is giving a level of insight that simply could not be achieved by either approach in isolation,” said Global Innovations for Africa, Middle East and Asia-Pacific director Pankaj Jha.
“In fact, we see that the powerful combined approach improves the already strong relationship between link metrics and sales effectiveness.”
The technique has proved most useful to: Aid understanding of the real emotional power of ads, particularly when an ad is “edgy” and uses challenging creative devices; Clarify and highlight emotional reactions, not easily explained by survey responses; Help discover transition points that either enhance the story or break the flow, which could lead to issues of comprehension; Identify branding moments and cues that did or did not work well and Chart the overall flow through the advert to optimise storytelling.
Kohler managing director of kitchen & bath, India Salil Sadanandan said, “Analysing the facial responses of viewers uncovered some post-rationalisation occurring on the survey, and that there was a positive response to the advertising idea underlying respondents‘ answers. That insight is helping us develop the creative further with changes highlighted by both the survey and facial metrics. We generated more insightful and usable findings by combining both methods.”
Globally, Millward Brown has used Link with Facial Coding to research more than 1,500 ads, primarily for Fortune 500 companies, since launching the best-in-class solution in early 2012.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
