MAM
VIP moves from Ogilvy to McCann Erickson
Mumbai: VIP Industries has announced the appointment of McCann Erickson as its creative agency for VIP brand. The business has moved both its brands -VIP and Skybags – from its incumbent agency Ogilvy and Mather. The luggage manufacturer‘s creative account was with O&M for close to two years.
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| McCann Erickson will provide the thrust to take VIP to the next level, says VIP Industries VP marketing Sudip Ghose |
It is, currently, also scouting for a creative partner for its Skybags brand.
Commenting on the move, VIP Industries, VP marketing Sudip Ghose said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level.”
McCann Worldgroup executive chairman and CEO Prasoon Joshi said, “VIP is among India‘s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”
Brands
LTTS CDO Narayanan Ramanathan steps down
Resignation effective 19 February, company cites personal reasons
CHENNAI: L&T Technology Services Limited announced the resignation of its chief delivery officer and senior management personnel Narayanan Ramanathan, marking a key leadership exit at the engineering services firm.
Ramanathan stepped down from his role, effective at the close of business on 19 February 2026, citing personal reasons. The company accepted the resignation the same day and duly filed all regulatory disclosures related to his cessation.
Based in Chennai, Ramanathan led LTTS’s Digital Products and Manufacturing Services (DPMS) business as a P&L head, overseeing multi-million-dollar operations and large-scale digital transformation programmes. His mandate covered Industry X.0, the Internet of Things, operational technology cybersecurity, robotics, cobots, digital twins, analytics and artificial intelligence.
He joined LTTS in 2018 and spent nearly eight years at the firm, holding several leadership roles before becoming chief delivery officer in November 2024. During his tenure, he worked closely with global capability centres to execute engineering-led digital strategies for international clients.
A technology industry veteran with over 27 years of experience, Ramanathan previously held senior leadership roles at Tech Mahindra, where he served as vice president and global head for connected engineering and analytics, and earlier led integrated engineering solutions across APAC and MEAI markets.
Ramanathan is also the first recipient of the International Galileo Master Award from the European Space Agency. LTTS said there is no additional information to disclose regarding board relationships following his resignation.
