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Digiworld appoints Value 360 Communications as their strategic communication partner
MUMBAI: Digiworld has appointed Value 360 Communications, as their strategic communication partner to manage all the external communications and public relation activities across India. Value 360 Communications, an affiliate of Huntsworth, is one of the leading Public Relations (PR) Agencies, headquartered in New Delhi with five network offices and 36 regional partners in India. Value 360 claims to have helped more than 100 startup brands from across the world to fulfil their corporate communication requirements.
Digiworld, a large network of stores showcasing leading brands in consumer electronics, home appliances, mobile phones, laptops, cameras and other IT accessories has partnered with Value 360 Communications to build brand awareness and manage external communication. The company looks forward to provide experience of latest technology by vast array of brands.
Commenting on the tie-up Digiworld COO Jaideep Rathore said, “We were looking for an agency that can partner with us to further assist us in communicating our newly unveiled brand identity and building a progressive, dynamic and contemporary upholding. We are affirmative that Value 360 Communications‘, knowledge of emerging markets and capability to seamlessly implement national campaigns will be invaluable in positively putting across our brand‘s growth. Value 360 Communication‘s proficiency in establishing the reputation of businesses appealed to us and the company‘s strategic understanding of the industry landscape ascertains our belief in this association.”
Value 360 Communications director and co-founder Kunal Kishore commented on the appointment, “We are extremely elated on our alliance with Digiworld. We anticipate establishing compelling PR activities around the brand messaging and the newly coined identity. Our successful experience and key learning congregated over the years will help us achieve the brand‘s communication objectives. Digiworld‘s vast network and multi brand availability are indication for its quality services and offerings. We are positive to highlight brand‘s growth and progress and the essence behind its new brand positioning.”
Value 360 Communications will work with Digiworld on a nationwide mandate, spearheaded by its New Delhi office. The agency has been tasked with drawing on its strategic communications expertise to creatively engage consumers and stakeholders on a nationwide scale.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
