MAM
Virtusa’s Asia head of marketing appointed to World Brand Congress Advisory Council
BENGALURU: Global business consulting and IT outsourcing company Virtusa Corporation today announced the appointment of its Asia head marketing Muralidharan Erumpala to the Advisory Council for the 2013 World Brand Congress Summit, being held this October in Mumbai, India.
At Virtusa, Erumpala is responsible for elevating and accelerating Virtusa’s global brand presence to support targeted business outcomes. He is also responsible for content marketing, social media marketing, global PR and corporate communications functions.
The World Brand Congress Summit will focus on developing and nurturing ‘Sustainable Brands’ in today’s increasingly competitive and rapidly evolving markets.
The World Brand Congress is touted as the single largest gathering of the best brains behind some of the world’s most successful and sought after brands. It claims to be a meeting place for the world‘s branding and marketing elite under one roof.
Erumpala said, “The World Brand Congress is an exclusive forum for the top executives from the world‘s biggest brands and most influential marketing organisations to meet and discuss critical business challenges. I am looking forward to contributing to the discussion.”
In the last 30 years, Virtusa says that Erumpala has personally spearheaded and managed several successful brand management initiatives at leading IT organisations. He comes with vast experience in advertising, branding, marketing and customer experience initiatives across strategic and execution-driven roles.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
