Virtusa’s Asia head of marketing appointed to World Brand Congress Advisory Council

BENGALURU: Global business consulting and IT outsourcing company Virtusa Corporation today announced the appointment of its Asia head marketing Muralidharan Erumpala to the Advisory Council for the 2013 World Brand Congress Summit, being held this October in Mumbai, India.

At Virtusa, Erumpala is responsible for elevating and accelerating Virtusa’s global brand presence to support targeted business outcomes. He is also responsible for content marketing, social media marketing, global PR and corporate communications functions.

The World Brand Congress Summit will focus on developing and nurturing ‘Sustainable Brands’ in today’s increasingly competitive and rapidly evolving markets.

The World Brand Congress is touted as the single largest gathering of the best brains behind some of the world’s most successful and sought after brands. It claims to be a meeting place for the world‘s branding and marketing elite under one roof.

Erumpala said, “The World Brand Congress is an exclusive forum for the top executives from the world‘s biggest brands and most influential marketing organisations to meet and discuss critical business challenges. I am looking forward to contributing to the discussion.”

In the last 30 years, Virtusa says that Erumpala has personally spearheaded and managed several successful brand management initiatives at leading IT organisations. He comes with vast experience in advertising, branding, marketing and customer experience initiatives across strategic and execution-driven roles.