MAM
Zen Mobile launches TVC to promote the new Ultrafone 701HD
MUMBAI: Zen Mobile, from the Teleecare Group, recently launched the new Ultrafone 701HD, from the company‘s flagship Ultrafone series. To promote the product the company‘s inhouse agency- Glue Brandworks will roll out a TVC which will go on-air between July 25 to 27.
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Glue Brandworks founder, Gautam Mehta
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The commercial shows a boy day dreaming about the various features he would want in a phone. The TVC introduces ‘more me time‘ where he is sitting with his girlfriend playing a game on the phone where he is watching a football match. The frame continues to another imagery where he is in a mall shopping and trying clothes and his friend is clicking picture of him which showcases the features of an 8 MP camera. The next scene platforms the feature of low light photography where he is out for dinner with beloved followed by the feature of a 360 panaroma shot on a beach. The film culminates showcasing its ability to shoot clear and sound videos.
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Zen Mobile MD, Deepesh Gupta
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Announcing the launch, Zen Mobile, managing director, Deepesh Gupta said, “We did not want to promote it in the usual way by showcasing the product features and specifications. Through the commercial we have tried to demonstrate how the features can be used in real life situations. We have tried to keep the feel of the phone very international and young as it is targeted toward the age group of 15-30 years. The TVC has been executed to suit the international audience also as we plan to extend our operations in other countries to apart from India and Bangladesh. Zen Ultrafone 701HD is certainly one of the best innovations from Zen Mobile and reaffirms our business tenet of getting best of technology to the end consumers. We take pride in bringing pioneering technologies to the mobile users of today, which is in line with transforming their constantly evolving mobile experience.”
Zen Mobile claims that they have tried to keep the product as innovative as possible in a brand competitive space, one of the biggest players being HTC. Glue Brandworks founder, Gautam Mehta states, “All the way through making the TVC we have tried to highlight the different features of the phone announcing an integrated lifestyle. The major challenge we faced while making the TVC was that the phone has too many feature and how do we make justice by demonstrating the features in a fun way and not a boring specification commercial.” The product will be promoted through regional print media and digital media. Zen Mobile plans to invest an estimate of rupees 40 to 45 crore (80 per cent of their marketing budget) in promoting the product in this financial year.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
