Hindi
Pooja Bhatt’s Bad lives up to its name
MUMBAI: Filmmaker and actress Pooja Bhatt’s film Bad, currently being shot in Rajasthan, has been facing a lot of trouble coming its way. The film is perhaps living up to its name, with the National Students Union of India (NSUI) activists disrupting the shooting at the central jail on 23 July.
She expressed her anger in a tweet saying, “50-75 ppl (sic) claiming to be from NSUI have barged into Central Jail Udaipur shouting slogans against me threatening to shut down my shoot.”
“If I were alone I would tackle them HEADON! But I happen to have a unit of 100. I am responsible for equipment as well,” says another tweet from the filmmaker.
The protestors, who were demanding that the shooting be shut down, alleged the private security guards of Pooja Bhatt hit them when they were protesting. They gave a complaint to Surajpole police station, which is being examined.
The NSUI leader Deepak Mewada, who led the protest, said they were upset with Bhatt’s behavior with Udaipur superintendent of Police, Hariprasad Sharma, who had allegedly misbehaved with the film’s crew on Saturday (20 July). Sharma denied the charges.
The shooting resumed after the Saturday tiff was resolved by District Magistrate Vikas Bhale, who also reportedly appears in the film. Bhale, on his part, said he wanted the shooting to go on because it was good for tourism in the city.
However, with student body elections scheduled in August, it seems the NSUI had its eyes on its own constituency rather than the crew of the Randeep Hooda starrer film.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
