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Big Flix joins hand with Shemaroo Entertainment
MUMBAI: Reliance Entertainment Digital‘s movie-on-demand service, Big Flix, has formed a licensing agreement with one of the leading content houses of the country – Shemaroo Entertainment. The alliance will allow users of Big Flix to stream a wide range of blockbusters movies by Shemaroo Entertainment – ranging from black and white films to some of the most recent releases.
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The catalogue offers an assortment of classics to latest hits with a blend of genres in multiple languages – Hindi, Marathi and Tamil. Few of the finest Hindi classics like the iconic film Mughal-E-Azam, Raj Kapoor‘s Anari, Mithun‘s Disco Dancer, Rajesh Khanna‘s Roti to some of the contemporary films like Amitabh Bachchan‘s Black, Aamir Khan‘s Sarfarosh, Vidya Balan‘s Ishqiya & The Dirty Picture and so on form the part of the list.
The Marathi catalogue will feature key titles like Aaichcha Gondhal, Abhimanyu, Joshi ki Kamble and Juiley, while Tamil titles like Balam, Ivar, Mahesh Saranya Matrum Palar and Manja Velu will the add to the variety of the Shemaroo catalogue on Big Flix.
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Commenting on the association with Shemaroo Entertainment, Big Flix business head Shreyash Sigtia said, “There is a definite demand for classic films amongst movie enthusiasts and Shemaroo Entertainment is credited to have given Indian audiences some iconic and successful titles in Bollywood for decades now. We are delighted to partner with Shemaroo Entertainment to add an array of blockbusters from every decade to the existing catalogue on Big Flix. The multi-lingual catalogue will cater perfectly to the movie enthusiasts who desire an assortment of film entertainment anytime, anywhere. Also with this alliance, Big Flix continues to tie up with leading entertainment companies, thereby acquiring internet rights of some of the best titles of the industry.”
Shemaroo Entertainment director Jai Maroo said, “We are glad to join hands with Big Flix as the association is in line with our strategy to be one of the major content providers across countries. Our vision is to be present on all devices, any time and on any connection. Big Flix being a prominent online platform in digital space will help us cater to wider range of audience across geographies. Shemaroo has turned into a one-stop-shop for many of the platforms where we not only provide the content but also manage it.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
