MAM
Havas Media Group wins LG Electronics’ media mandates
MUMBAI: Havas Media Group will oversee LG Electronic‘s media business in over 60 countries. Managed under its Arena brand, the group will oversee LG
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Havas Media Group CEO Alfonso Rodés
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Electronics‘ media business in over 60 countries. The announcement follows the unveiling of LG‘s new corporate identity last week.
On the account win, Havas Media Group global MD Dominique Delport said, “LG is one of the most prestigious and sought-after global electronics brands to go into pitch this year. LG‘s passion in using technology to create happier, more satisfying lives for consumers around the world works with our long standing investment into meaning communications with our meaningful brands analysis. The LG team also shares our positive energy and ability to change. This win has come at a good time for us all. The development of the Arena network and the current energy and enthusiasm within the group creates a strong foundation from which to build this important partnership.”
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Havas Media Group global MD Dominique Delport
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Arena will continue to be managed by Havas Media Group‘s executive committee, led by Havas Media Group CEO Alfonso Rodés and its global managing director Dominique Delport.
“We look forward to a fruitful working relationship with Havas Media Group and have high hopes that the energy they bring to the table will be a good match for LG,” said LG Electronics EVP and global marketing officer Ki-wan Kim.
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LG Electronics EVP and global marketing officer Ki-wan Kim
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Kim added “With Havas as our media partner, I‘m optimistic that we‘ll be able to engage consumers in meaningful ways that make them smile.”
This announcement follows on from the latest phase of Havas‘s integration strategy as it moves to create the most simplified and agile media group in the industry.
“This is another large global win for the Havas Media Group and demonstrates the success of our recent ‘digital and data‘ integration strategy. Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility”, added Havas Media Group CEO Alfonso Rodés.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
