MAM
Star and Zee the highest gainers in wk 31
MUMBAI: In week 31, Hindi GECs seem to be on the winning side of TAM TV ratings as most of them saw a rise in their TVTs. The TAM TV ratings are in thousands, colloquially referred to as TVT (Television viewership in thousands). The TVTs are in terms of gross numbers. The data collected is for viewers in the CS4+, HSM markets.
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Star Plus continues to climb in the ratings ladder, as it added 31,927 TVT taking its score to 505,925 TVT (473,998). Zee TV was the next highest gainer and holds on its number three position adding 26,264 TVT taking its tally to 367,073 TVT (340,809).
Colors ranked number two this week, adding 762 TVT and stands strong at 456,365 TVT (455,603). Sab came back to its number four position when it notched up 20,797 TVT scoring 320,558 TVT (299,761) followed by Sony with 319,606 TVT (315,840), while Life OK notched up 240,191 TVT (239,981). Sahara One continues to remain in the bottom scoring 36,253 TVT (33,964).
Let‘s take a closer look at how the shows fared this week. The numero uno Star Plus‘, Diya aur Baati Hum proved to be the star yet again, witnessing a growth and rated 10,332 TVT (9,133). Another prime time show, Yeh Rishta Kya Kehlata Hai increased its reach taking its score to 6,749 TVT (6,114). Pyar Ka Dard Hai fared 6,090 TVT (5,939) and Saathiya registered 5,779 TVT (5,460). The reality show India‘s Dancing Superstars‘ grand finale rated 5,503 TVT on Saturday and 2,162 TVT (3,181) on Sunday.
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa seems to be on the losing side when it generated a 4,579 TVT (5,853) on Saturday and 3,705 TVT (4,690) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scored 7,308 TVT (8,018),Madhubala – Ek Ishq Ek Junoon rated 4,846 TVT (4,822) and Uttaran scored 4,611 TVT (4,126). The comedy show Comedy Nights with Kapil though lost a few points and generated 6,059 TVT (6,352) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1,690 TVT (1,796).
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Zee TV‘s reality dance show DID Super Moms with its outstanding performances, rated 4,934 TVT (4,979) on Saturday and 4,485 TVT (4,233) on a Sunday. Its fictional offering Qubool Haisaw a drop when it rated 7,213 TVT (7,380). Sapne Suhane Ladakpan Keregistered a slight fall taking its score to 4,462 TVT (4,472). The historical show Jodha Akbar observed a growth scoring 3,630 TVT (3,132).
Fourth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,161 TVT (7,724). Chidiya Ghar shed and scored 3,409 TVT (3,691).Wah Wah Kya Baat Hai saw an improvement in its score when it rated 1852 TVT (1465).Lapataganj saw a slight rise scoring 2502 TVT (2324). Other fictional shows witnessed marginal rise and fall as well.
Fifth placed, Sony Entertainment Television‘s long running crime series CID rated 5122 TVT (5169) and Crime Petrol saw a huge hike when it rated 4331 TVT (3906). On the other hand,Comedy Circus ke Ajoobe Mahabali witnessed a marginal growth with 3008 TVT (2955). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3271 TVT (3302). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior notched up 5348 TVT (4441) on Saturday but dipped taking its score to 3813 TVT (3850) on Sunday.
Sixth placed, Life OK‘s top series Mahadev rated 3328 TVT (3074). Other shows seems to have lost its viewership, thus Do Dil Ek Jaan scored 1447 TVT (1700), Savdhan India rated 2466 TVT (2523), Police Dial 100 scored 558 TVT (667) and Shapath reported 2466 TVT (2684).
In the movie channels genre: Zee Cinema saw a fall, reporting 214046 TVT (238378); Star Gold too saw a drop to 186424 TVT (203238) and Movies OK improved as it scored 123662 TVT (112714). On the other hand, Max reported a huge jump scoring 309861 TVT (215075) mainly thanks to the world television premiere of Aashiqui 2 on 28 July.
Let‘s wait and watch, how the channels fare in the coming week…
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI:Â Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
