MAM
Draftfcb+Ulka’s tribute to our national heroes
MUMBAI: On the occasion of completing 67 years of Independence, Mumbai Police and Mumbai Traffic Police in association with Draftfcb+Ulka have initiated a new idea to pay tribute to our lost heroes, who have sacrificed their lives for the country and for us.
The advertising agency has created a hoarding which will urge fellow Indians to remember those who sacrificed their lives for our country by observing a moment of silence. But with a novel twist – the agency is asking people to send a blank tweet with the hashtag #AMomentOfSilenceForOurHeroes as a mark of respect for our brave heroes.
Joint commissioner of Police, Traffic Vivek Phansalkar said: “We dedicate this Independence Day to our lost heroes. This is a brilliant initiative and we support it.”
Draftfcb+Ulka advertising national creative director K S Chakravarthy said: “I absolutely loved the idea the minute I saw it – it is simple, it asks for just a minute, and the novel idea of asking for a blank tweet as a symbolic ‘minute‘s silence‘ will, we hope, help to make people pause and reflect – for much longer than a minute – how much the nation owes those who went before.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
